Thomas Cook brand ‘to relaunch in June’

Fosun Tourism Group is reported to have recruited several former Thomas Cook executives ahead of a relaunch of the brand as an online travel company this summer.

The Times says Thomas Cook is set to be relaunched in June after hiring a dozen former company executives and will apply for an ATOL licence from the Civil Aviation Authority.

The executives include former group strategy and technology director Alan French; former finance executive Raj Sharma and head of sales, e-commerce and marketing Phil Gardner.

Before Thomas Cook collapsed in September 2019, Fosun was its biggest shareholder.

The brand was acquired by Fosun in November for £11 million. At the time, the union TSSA described the sale price as ‘a paltry sum’.

The Times report says: “Fosun…is said to be keen to quickly re-establish the 179-year-old tour operator as an online business.”


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